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June 2008 Edition
Global Promotional Effort Supports MINExpo® AttendancePromotion of MINExpo INTERNATIONAL® 2008 reaches virtually all corners of the globe in an attempt to attract the largest possible audience to the world’s most extensive exhibition of mining equipment, technology and services. Beginning in August 2007 and lasting right up until show time, 265 advertising insertions in 59 publications are appearing to promote the show. These publications are located in South America, Europe, Asia, Australia and Africa, as well as in North America. They represent mining markets that may be new to your company, or markets in which your company may want to expand. (Check the Media page on the web site to see a complete list of publications participating in the advertising program.) In addition to advertisements in publications, 42 banner advertisements on websites are promoting MINExpo. The multi-media promotional effort also includes editorial coverage, direct mail and e-mail promotions, press releases, association promotion and distribution of materials at tradeshows—all designed to reach the widest possible audience in support of the show. You can help promote the show to your customers and prospects by incorporating the MINExpo logo in your communications. MINExpo logos and banner ads are available on the web site (click here). If the formats you need are not available, please e-mail minexpo@nma.org and let us know what you need. Also, please be sure to link to the MINExpo web site! |
